Carbon Offset Inspiration: MTV And The United Nations!

February 26, 2009 by admin
Filed under: Uncategorized

I get a lot of people asking me questions about carbon offsets, carbon emissions, being carbon neutral, calculating their carbon footprint, etc…. and I admit, it can be a little much.

We just posted a fantastic video that has a really simple, accurate, and real-world example of what carbon offsets are and how they relate to the workplace: http://www.carbonoffsettings.com/mtv-exiled-carbon-offsets/

It’s exciting to see MTV and the United Nations team up around carbon offsets- I remember growing up with MTV and the last thing the station made me think of was living green! Maybe we will start seeing carbon footprint calculators show up in music videos… now that would be groundbreaking.

Imagine: A rock musician walks onstage and offsets his world tour carbon footprint with the proceeds from that night’s concert- Imagine the headline: Radiohead uses ticket sales to offset the carbon footprint of their tour! I guess I’m just carbon footprint dreaming, but you get the picture.

Bringing carbon footprint calculators and carbon emissions consciousness to the mainstream isn’t as far off as it once seemed. In the future it would be amazing to see a person or business living with zero carbon footprint, but until then I expect to see people Reduce what they can and Offset the rest, which is exactly what the Carbon Advice Group advocates.

For explanations I like to refer people to the Carbon Advice Group website: www.carbonadvicegroup.com. Why?

1. The Carbon Advice Group answers questions. The people who started the site and the group are actually monitoring what happens there and respond to the people using their site. (email: news@carbonadvicegroup.com, Twitter: @carbonadvicegrp)

2. The Carbon Advice Group gets people involved by helping them set up their own affiliate microsite with interchangeable homepage skins, internationally accurate carbon footprint calculators and generous commissions to the people running their own microsites.

3. The microsite affiliate model is a strong way to get people to take ownership of their household carbon footprint, their block or their neighborhood, or their office.

So, watch the video, and once you understand a little more about carbon footprints and carbon offsetting, visit the Carbon Advice Group at www.carbonadvicegroup.com!

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